Tuesday, March 5, 2019

PR/Corporate Communications

Dimensions
- management communications
- marketing communications
- organisational communications

Crisis Management
- issues managment
- risk assessment
- emergency planning

copywriting
- styles

  • harvard
  • The Chicago Manual of Style (abbreviated in writing as CMS or CMOS [the version used on its website], or, by some writers as Chicago) is a style guide for American English published since 1906 by the University of Chicago Press. Its sixteen editions have prescribed writing and citation styles widely used in publishing. It is "one of the most widely used and respected style guides in the United States."[1] CMOS deals with aspects of editorial practice, from American English grammar and use for document preparation.
  • The MLA Style Manual and Guide to Scholarly Publishing (2008) the third edition of The MLA Style Manual, was first published by the Modern Language Association of America in 1985. It was an academic style guide widely used in the United States, Canada, and other countries, providing guidelines for writing and documentation of research in the humanities, especially in English studies; the study of other modern languages and literatures, including comparative literatureliterary criticismmedia studiescultural studies; and related disciplines (but not disciplines like history, philosophy, and theology, which follow The Chicago Manual of Style). 
  • APA Style CENTRAL® is the only authoritative and complete online environment for teaching, writing, and publishing in APA Style. Designed to help users develop their writing and professional research skills, APA Style CENTRAL combines sophisticated learning and teaching tools, advanced writing and content management technology, and full integration of APA's best-selling Publication Manual of the American Psychological Association® to create an unparalleled web-based suite of integrated services and tools.
managing negative feedback
- 英國皇室周一公布新指引,表示將有權刪除其社交網站上的惡意留言、封鎖用戶帳號,甚至會報警處理。皇室方面表示,措施尤其針對薩塞克斯公爵夫人梅根及劍橋公爵夫人凱瑟琳的負面留言。https://orientaldaily.on.cc/cnt/china_world/20190306/00180_021.html

Free Publicity with no PRs http://www.ft.com/intl/cms/s/0/cb8ea67a-a52c-11e3-a7b4-00144feab7de.html#axzz2yHvXlwnk

"canada hong kong exchange" volume 13 page 42-43

Useful sites
- datacenter on advertising agencies http://adage.com/datacenter/#company_profiles_and_family_trees

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